HELPING YOUR CUSTOMERS FIND THE REAL YOU.
The best brand protection programs focus on prevention and countermeasures. Whether your organization has been in operation for decades or you are just starting out, I can help you develop a program that drives revenue, eliminates threats to your reputation, and improves customer loyalty.
WHAT IS STRATEGY WITHOUT EXECUTION?
GLOBAL PERSPECTIVE
Brand owners must focus digital marketing channels around the globe, reaching customers where they choose to engage and buy.
ENTERPRISE STRATEGY
Together, digital leaders, marketers, legal teams, and technology developers can collaborate on digital brand protection concerns.
OPERATIONAL EXECUTION
Organizations can implement a refined strategy, reducing cost and increasing operational efficiency.
JANAY McWHORTER
Consultant & Strategist
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If left unsupervised, I’m most likely taking something apart to see what makes it tick. I’ve worked in various areas of digital product development and brand marketing, and have spent the last 10+ focused on corporate brand protection in the digital space. My approach incorporates policy development, operational design, enforcement strategy, and organizational compliance.